SEINō models your marketing data with a small set of nouns. Learn them once and everything on screen makes sense.
Workspace
Section titled “Workspace”Your organization’s SEINō container. It owns the analytical data, the integrations you connect, the plans you build, and the members you invite. Permissions and billing are scoped to a workspace. See Create a workspace.
Integration
Section titled “Integration”A connection between a workspace and an external system. Integrations come in two roles:
- Email service provider — supplies campaign and send data. A workspace needs at least one to be analytically useful.
- Analytics platform — supplies downstream conversion data that pairs with the ESP.
Dataset
Section titled “Dataset”A named table of data in the workspace. Every workspace has a Campaigns dataset for per-campaign performance. Other datasets — for example, Subscribers for changes to your subscriber list — depend on the integrations connected. Two workspaces can share a dataset name and still have different fields, because each workspace can extend a dataset with custom fields. See Datasets for the documented dataset catalogue.
Metric
Section titled “Metric”A single number you can track over time — total revenue, open rate, active subscribers. Each metric belongs to a dataset.
Dimension
Section titled “Dimension”A categorical field you slice a metric by — campaign name, channel, day of week. Metrics answer “how much”; dimensions answer “grouped by what”. Both come from a dataset, and a custom field can act as either.
Global filter
Section titled “Global filter”A condition set on a dashboard that narrows every widget at once. A global filter names a dimension and the values to keep, and it applies only to widgets whose dataset has that dimension. See Global filters.
A rule that watches a dataset and notifies you when a metric crosses a line you set. An alert holds one or more conditions, an optional group-by dimension, and a delivery channel: email, a webhook, or both. Alerts are shared across the workspace. See Alerting.
Target plan
Section titled “Target plan”A container for one or more metrics you want to track, scoped to a slice of your data. A plan sets the dataset, the date range, the granularity, and any filters that narrow the audience. See Target plans.
Plan metric
Section titled “Plan metric”A metric attached to a target plan. It uses the plan’s dataset, period, granularity, and filters, and it holds a target you set separately. See Plan metrics.
Plan metric target
Section titled “Plan metric target”The value you’re pacing toward for a single plan metric. It has a total, a distribution across the plan’s periods, and any manual pins you’ve set on individual periods.