Google Analytics

The Google Analytics dataset includes website activity without linking it to email campaign data. To use it, connect Google Analytics 4 to your workspace.

Where the data comes from

SEINō imports data from each connected GA4 property several times a day. The first import may take a while. This dataset shows activity by event date, including activity that cannot be linked to a campaign.

Use the Campaigns dataset for results attributed to an email send. To see email’s share of site activity, use GA4 Channel Share.

The tables below describe the standard setup. Your workspace may include additional dimensions or metrics, including selected GA4 key events configured on request.

Dimensions

Dimensions let you group or filter the GA4 results.

Dimension	What it shows
Date	Date of the recorded website activity.
UTM source	Source recorded for the session.
UTM medium	Medium recorded for the session.
UTM campaign	Campaign value recorded for the session.
UTM term	Term recorded for the session, when present.
UTM content	Content value recorded for the session, when present.
Property	Connected GA4 property, when this field is enabled for the workspace.

SEINō also makes day, week, month, and year groupings available from the date.

Metrics

Metrics measure visits, engagement, and purchases recorded by GA4.

Metric	What it counts
Sessions	Website visits recorded by GA4.
Engaged sessions	Visits GA4 counts as engaged.
Engaged sessions (%)	Engaged sessions divided by sessions.
Session duration	Total engagement duration recorded by GA4.
Avg. session duration	Session duration divided by engaged sessions.
Transactions	Purchases recorded by GA4.
Revenue	Revenue recorded by GA4.
CVR (sessions)	Transactions divided by sessions.
Revenue per session	Revenue divided by sessions.
Average order value	Revenue divided by transactions.