See which products your email campaigns helped sell, with purchases and revenue from GA4
The GA4 E-commerce dataset links product purchases and revenue to matching campaign sends. To use it, connect Google Analytics 4 and an email platform, and make sure GA4 records e-commerce activity.
Where the data comes from
Section titled “Where the data comes from”SEINō imports item data from GA4 and matches it to campaign sends using UTM parameters. Only product activity that can be matched to campaign data appears in this dataset. The first import can take time, and GA4 data refreshes multiple times a day.
The tables below describe the standard setup. Campaign fields vary with the connected email platform and your workspace configuration.
Dimensions
Section titled “Dimensions”Dimensions let you group product results by item, date, and campaign.
| Dimension | What it shows |
|---|---|
| Event date | Date of the product activity recorded by GA4. |
| Item name | Product name recorded by GA4. |
| Item brand | Product brand recorded by GA4. |
| Item category | Product category recorded by GA4. |
| Campaign dimensions | Details of the matched send, such as its campaign name or send date. Available fields depend on the email platform. |
| UTM source, medium, campaign, term, and content | Values used to match GA4 product activity to campaign data, when available. |
Metrics
Section titled “Metrics”Metrics measure the products purchased and the revenue assigned to them by GA4.
| Metric | What it counts |
|---|---|
| Items purchased | Number of product units purchased. |
| Item revenue | Revenue attributed to the product. |